The Editor's Desk

Somebody has apparently taught budding press release writers to pretend as though they actually know the thousands of strangers they’re e-mailing their requests for media attention to.

They probably think it makes the recipient more comfortable and inclined to read or react to the press release. It does not. It creeps them out. Here’s an example of a press release I got today from the Hallmark Channel:

“Hello Scott!

Hope all is going well for you… The weekend is almost here! Any special
plans?

I just wanted to pass on this sweet Hallmark Moment from our original
production Avenging Angel starring Kevin Sorbo. Avenging Angel premieres
Saturday, July 7 (9/8c).

I appreciate your consideration of this photo.

Thanks so much!”

I wonder how she would react if I actually responded with my weekend plans. She might be thrilled to hear about all the yard work I’m doing, since we’re such close friends. Maybe she has advice on trimming my rose bush.