Search: Site   Web

The Editor's Desk


Additional commentary and newspaper insights

Archive for the 'At the Dispatch' Category

Open thread for redesign comments

September 15th, 2008, 8:18 am by Scott Shackford

Today’s the day the new Desert Dispatch launches. It went fairly smoothly, all things considered. We’ll still be tweaking bits and pieces and responding to reader concerns.

If you want to comment here on the redesign, feel free to do so below.

Apologies if you have tried to call the redesign hotline we promoted, only to have it ring busy for you. Our phone lines are intimately connected with our power. We didn’t realize the phone lines were still scrambled until late in the day Friday and we were left in a lurch over the weekend. We’re working to get it taken care of.

The new Desert Dispatch approaches

September 8th, 2008, 10:01 am by Scott Shackford

You may have noticed an unusual advertisement on A7 in today’s Desert Dispatch (Monday, Sept. 8), written by me.

All week long we’ll be running special ads detailing some of the changes ahead when the new Desert Dispatch launches on Monday, Sept. 15. This first advertisement is a bit of an overview explaining what we’re doing and why.

Keep an eye for the ads throughout the week so that next Monday doesn’t come as quite a shock.

DNC blogging

August 26th, 2008, 10:42 am by Scott Shackford

A heads up for those who are interested: Opinion commentary writer Barry Gadbois is at the Democratic National Convention. He’s blogging about the event while he’s there. You can read up on his experiences here in our community blogging service.

Redesign update

June 23rd, 2008, 10:31 am by Scott Shackford

My staff is cheating!

You may or may not have noticed some slight changes to the way the current Desert Dispatch looks. As we’ve been putting together the various elements and features that we’ll be using in the redesigned newspaper, they’ve been quietly showing up in the current version. A couple of new items — a stat file display and a “Did you know?” box — were used in Saturday’s paper.

We’ve started practicing designing the new pages to see how much work it will be once the redesign launches in July.

Just to make things clear, though, the redesign is actually fairly modest. We’re not really changing our content that much. We hope to make it easier to find important information and details in the way we present the news so that busy readers can quickly get what they need.

Best press release headline typo ever

May 29th, 2008, 5:33 pm by Scott Shackford

“ASSEMBLYMAN COOK’S CAPITOL PUNISHMENT BILL PASSES FULL ASSEMBLY”

It’s about time we got some capitol punishment up there in Sacramento.

First Birthdays …

May 28th, 2008, 2:25 pm by Scott Shackford

This week marks one year since we started blogging at the Desert Dispatch. This blog in particular has 83 posts (not counting this one), and I’m looking to increase that frequency of posting over the next year.

Unfortunately, Barstow doesn’t seem to be much of a blogging town as yet. There are a few out there, but not many. I’ll attribute the loss to the fact that we tend to lose population of folks between the ages of 20 to 40, which apparently are prime blogging years. As much as a new medium can have a formal demographic as yet.

But anyway, as a reminder, if you want to join the blogging party, we host reader blogs through the “Publish Your Stuff” feature on the home page.

The future of desertdispatch.com

May 23rd, 2008, 6:48 am by Scott Shackford

Yesterday, editors of Freedom Communications newspapers had several seminars regarding the future of our Web sites and newspapers (more are happening today).

One of the major focuses yesterday was on information databases for our sites, something we’ve wanted to do here at the Desert Dispatch, but lacked the tools and staff. For example, we held off posting our police logs in the way we posted typical stories, because we wanted to figure out a way to present them in a map format, the way a lot of larger newspaper sites do. Lacking the tools to do so, we decided to just go ahead and post them online anyway to fulfill readers’ needs.

Fortunately, our friends at our larger Freedom publications are working on tools to help us more easily build and develop our own databases to help Barstow residents find local information. In the future, expect to see more resources on our site to help you track down important local information.

Marvel at this award-winning blog!

May 12th, 2008, 2:37 pm by Scott Shackford

“The Editor’s Desk” won second place in Best Overall Blog in the 2007 Society for Professional Journalists Inland Southern California chapter award ceremony.

I’d complain that I deserve first place, but that award was taken by my newsroom compatriots in the “Off the I-15” blog.

While it would be nice to crow about what a distinction this is, I think the reality is that newspapers, particularly editorial writers, have been slow to get on board the blog train. Or maybe they’re just reluctant to make a big deal out of them, given it’s still an evolving form? The Press-Enterprise won a ton of awards at the ceremony, and has quite a few blogs, but didn’t win any awards in that area. I wonder if they even entered.

Also, an experiment of mine failed. Way back when I was in college, I posited a theory that if you wrote about being gay in your English composition classes, you would automatically get an A. This turned out to be pretty true for me and some gay college friends of mine (to be fair, I got A’s on most of my essays though, so perhaps correlation doesn’t imply causation).

I thought I would try the experiment again for the individual blog essay competition. I sent in my essay on National Coming Out Day back from back in October. I got beaten by two essays about housing market issues and one about crime by Kate Rosenberg, formerly of the Daily Press in Victorville, now of the Lucerne Valley Leader.

The loss could mean several things — the most obvious is that it’s no longer much of a surprise to find out somebody is gay, particularly in the media. It’s not as big a deal as it was 10 or 20 years ago. It also probably wasn’t my strongest essay. I considered sending in my piece on how I became a libertarian instead, a stronger blog essay that talks about my thought processes as an editorial writer.

I also submitted one of my editorials about rental inspections in a print category. It didn’t win, nor did I really expect it to. I’ve noticed that libertarian editorials that hinge on the idea of setting boundaries for government behavior tend to not be rewarded. I suspect media judges don’t find it particularly inspiring to read pieces telling the government to stop doing things, unless these things are causing obvious physical harm to citizens. I think the editorials I do write are about issues that are important to residents to Barstow, but they lack a certain level of flash due to my reluctance to grandstand.

Page Mix-up

May 5th, 2008, 2:28 pm by Scott Shackford

Monday’s paper might have looked a bit strange to some of our readers. Pages are misnumbered and certain features aren’t where you expect. There was a small technical glitch in the production process that caused the middle four pages of each section to run out of order. It’s being dealt with.

A quiet April

May 1st, 2008, 9:30 am by Scott Shackford

I didn’t blog that much in April or even write as many editorials as usual. I apologize, but there are two contributing circumstances. First, April has been a month for vacations (I just came back from Seattle myself) and whenever somebody is absent from the newsroom, we all have to fill in, given our small size, and it leaves me with little free time to work on commentary.

But the second, bigger reason is that we’re working on a redesign and a rethinking of the presentation of the Desert Dispatch. We’ve actually been planning it out for two years, and many Barstow residents have been consulted and shown some prototypes of what we’re considering.

Sadly, due to logistical issues, we aren’t able to make the most dramatic change we considered — turning the Desert Dispatch into a compact magazine-sized publication. We got very good feedback from the prototype, even from Barstow residents who tended toward more traditional attitudes about newspapers. It’s a concept we will revisit in the future if we can.

While we will be staying the same general format, we will be doing a lot of work on how we present stories. One of the messages we got from readers in our presentations last year was that, essentially, people getting the information they need easily was more important than any particular “style” of reporting. On more than one occasion, we had readers ask us why “Information Detail X” had not been published in the newspaper. Actually, I knew that “Information Detail X” had, in fact, been in our newspaper. But I knew that these details they couldn’t find were often buried in larger stories about meetings and projects. This meant these readers were not reading whole stories. There were bits and pieces of the story that mattered to them, but they didn’t care about or didn’t have time for all the bells and whistles.

So we’re looking at ways to pull out important details to make them more visible to our readers. You may have noticed some initial efforts in this matter over the last year as we strive to put more information “boxes” in our stories, pulling out important information and making it more visible for folks who don’t have time to read full stories.

We’re expecting to launch the redesign in June, and we’ll have more details as we formalize the changes.

ADVERTISEMENT 
ADVERTISEMENT 
powered by
google
Search
        Search: Web    Site